Privacy policy

Privacy Policy — A Pretty Print

Last updated: June 11, 2026

We care about your privacy. This Privacy Policy explains what personal data we collect, why we collect it, and how we handle it as a Print on Demand business. This policy complies with the EU General Data Protection Regulation (GDPR) and applicable US state privacy laws (including the CCPA).

1. Data We Collect When you place an order, we collect your name, billing address, shipping address, email address, phone number, and payment details. We also collect your IP address and browsing behavior via cookies.

2. Why We Process Your Data We use your data to fulfill and ship your orders, provide customer service, comply with legal and tax obligations, and send marketing communications (only if you have explicitly opted in).

3. Sharing Data with Print on Demand Partners We operate on a Print on Demand model and hold no physical inventory. When you place an order, we securely share your name, shipping address, and order details with our production partners solely to manufacture and ship your specific order. Our partners act as sub-processors and are contractually bound to protect your data.

4. Data Transfers Outside the EU While we strive to route EU orders to European production facilities, some items may be manufactured outside the European Economic Area (EEA), such as in the United States. We ensure appropriate safeguards — such as EU Standard Contractual Clauses (SCCs) — are in place to protect your data during any such transfer.

5. Your Rights (EU & EEA Residents) Under the GDPR, you have the right to access, rectify, restrict, or erase your personal data, as well as the right to data portability. To exercise any of these rights, please contact us at info@aprettyprint.shop

6. US State Privacy Rights (CCPA) We do not sell or share your personal information with third parties for their own commercial marketing purposes. Any data shared with our POD partners is strictly limited to what is necessary to fulfill your order.

7. Complaints If you believe we have not handled your personal data in accordance with applicable privacy law, you have the right to lodge a complaint with your local data protection authority. For customers in the Netherlands, this is the Autoriteit Persoonsgegevens (AP): https://www.autoriteitpersoonsgegevens.nl/. We encourage you to contact us first at info@aprettyprint.shop so we can try to resolve your concern directly.

8. Retention of Your Data We retain your personal data for as long as necessary to fulfill the purposes described in this policy, including legal, accounting, and reporting obligations. Order data is typically retained for up to 7 years in accordance with Dutch tax law. You may request deletion of your data at any time, subject to any legal retention requirements.

9. Cookies We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and support marketing. You can manage your cookie preferences via the cookie banner displayed when you first visit our store. For more information, please refer to our Cookie Policy or contact us directly.

10. Changes to This Policy We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any significant changes by updating the date at the top of this page. We encourage you to review this policy periodically.

11. Contact For any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us at: info@aprettyprint.shop